Real Talk Case Study: Metale Protocol (TaleX): Promoting the Development of Decentralized Content Creation and Consumption
An Interview with Metale Protocol (soon to be TaleX)
In the evolving landscape of digital content, where the barriers between creators and consumers are increasingly blurred, Metale Protocol is pioneering a new frontier. Founded on July 14, 2022, in Singapore, by a visionary team—Chari (Founder & CEO), Jeff (Co-Founder & CFO), Cays (Co-Founder & CTO), and Steven (Co-Founder & CPO)—Metale Protocol is reshaping the world of content creation, distribution, and commercialization through blockchain technology.
Can you describe Metale Protocol in a few sentences?
Metale Protocol offers a video content pay-per-view platform. Unlike Netflix's closed ecosystem and YouTube's free ecosystem, it allows creators to easily monetize their content. Additionally, it helps creators tokenize their content as encrypted assets, issuing copyright asset tokens that can be traded and provide real-time dividends.
What is the primary mission or goal of your project?
At its core, Metale Protocol (soon to be known as TaleX) seeks to help video content that struggled to achieve commercial success in the past find new opportunities for monetization and distribution. The platform’s mission is to achieve content freedom in a decentralized manner, ensuring that creators and consumers alike can engage with content without the restrictions imposed by traditional centralized platforms.
What are the key social or environmental impacts of your project?
In the past, it was difficult for people to find a place where they could complete content crowdfunding, profit-sharing, pay-per-view, and distribution. Only a few industry giants provided these services. They selected content according to their preferences, leaving unchosen content without the opportunity to develop, or it could only be freely available on YouTube. Metale Protocol aims to offer a platform that is as open as YouTube, but specifically serves creators who want to produce paid content.
Social Impact: Metale Protocol is creating an ecosystem where creators, consumers, and investors can interact without the need for centralized intermediaries. This blockchain-based ecosystem eliminates barriers to communication and commercialization, providing a global venue for content to be authorized, stored, distributed, and monetized on the blockchain. This approach fosters a prosperous environment for long-tail IP crypto assets with cash flow, ensuring that content, regardless of its source, can reach its audience and generate value.
Environmental Impact: Metale Protocol is set to open a new market in the fan-made film and television streaming niche. With the rise of AI-driven content creation, the platform anticipates a surge in fan-made content, which has historically faced challenges due to copyright protection mechanisms. TaleX will introduce smart contract technology to facilitate the commercialization of fan-made content, potentially attracting billions of monthly visits and creating a significant impact on the global content ecosystem.
How do you measure the impact of your project?
Metale Protocol measures its impact through a Prosperity Index, which is calculated based on three key parameters: content (c), person (p), and currency (cu). The company closely monitors these parameters to ensure the ecosystem’s growth and success. Additionally, the ecosystem focuses on three key groups: creators, consumers, and merchants. By seamlessly integrating Web2 and Web3 technologies, Metale Protocol aims to onboard users into the decentralized ecosystem, enabling them to invest in and trade content assets with embedded copyrights directly on the blockchain.
Can you share a story about how Metale Protocol has positively impacted someone’s life or a community?
Since its launch in December 2022, Metale Protocol has published over 140,000 pieces of content, with the top 100 generating over $5 million in transaction volume and $1 million in content payments. The platform has attracted over 600,000 registered users. One notable story involves the publication of a book in the genre of erotic romance by a famous author who was convicted and sentenced to prison in China. The book has been distributed and monetized on the Metale platform in a decentralized and borderless manner, bypassing censorship and language barriers. This story exemplifies the platform’s commitment to content freedom and its ability to provide opportunities for creators who might otherwise be silenced.
What cool tech does Metale Protocol use to power its magic?
Metale Protocol is powered by a set of smart contracts that facilitate the publishing, distribution, and investment in content. As the platform evolves into TaleX, it will integrate with other protocols to form a Layer 3 blockchain optimized for the IP and entertainment niche. TaleX will offer decentralized services that include copyright authorization, content storage, fundraising, trading, consumption, and distribution.
What are the standout features or awesome innovations that make Metale Protocol unique?
One of the standout features of Metale Protocol is the introduction of new rights related to copyright, enabling the distribution and commercialization of AI-generated and fan-made content on the blockchain. This innovation was previously impossible within Web2. The ecosystem also offers decentralized crowdfunding for content creation, allowing creators to raise funds directly through the community, and decentralized content asset trading, allowing users to own and trade portions of content copyrights.
What have been the biggest twists and turns in Metale Protocol’s journey so far, and what exciting opportunities and launches can we expect in the next year?
The journey of Metale Protocol has been filled with twists and turns, but each challenge has brought the project closer to realizing its vision of a decentralized content ecosystem. Originally developed as a platform for authors to distribute their works without censorship, Metale Protocol has evolved into a comprehensive platform for all types of content. The upcoming launch of TaleX will further expand the ecosystem’s offerings, providing a wide range of decentralized services aimed at addressing real-world needs.
Why did you choose to join Blockchain for Good Alliance?
Metale Protocol joined the Blockchain for Good Alliance (BGA) to align with its mission of solving real-world problems through blockchain technology. The team at Metale is committed to creating a positive global impact by providing decentralized tools that address critical pain points in the content ecosystem. As a BGA Incubee, Metale Protocol hopes to receive support in terms of resources and dissemination power to further its mission of achieving content freedom.
What advice would you give to someone looking to start their own blockchain project for social good?
Don't focus on your business profit; instead, concentrate on what truly matters — addressing the pain points of the Web2 world that only blockchain can solve. By building a project with a long-term vision, entrepreneurs can create solutions that are seen as necessities rather than just opportunities. Staying in step with current trends while maintaining a focus on the core mission and values is key to success.
How can others get involved or support your mission?
The greatest support for Metale Protocol comes from the recognition of its mission to achieve content freedom. By acting as decentralized nodes for information distribution, individuals can help spread the project’s message and contribute to the growth of the ecosystem.
As Metale Protocol transitions into TaleX, it stands on the threshold of a fully decentralized world. Through global consensus and participation, the platform will continue to redefine the relationship between people, content, and currency, paving the way for a new era of content freedom.
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