Real Talk Case Study: My Lovely Planet - Gaming for a Greener World
An Interview with My Lovely Planet
My Lovely Planet is a Web3 mobile game that seamlessly blends environmental protection with social impact. We spoke with Clement LE BRAS, the founder, to delve into the mission, impact, and innovations driving this unique project.
Could you briefly describe My Lovely Planet?
My Lovely Planet is a revolutionary mobile game that leverages the power of Web3 technology for environmental and social good. The concept is simple yet profoundly impactful: when you plant a tree in the game, we plant a tree in real life. ?
What is the primary mission or goal of your project?
Our mission is to harness the unifying power of gaming combined with the transparency and decentralization of blockchain technology to drive social good. We aim to create a community of 100 million players by 2030. With 180k monthly active users (MAUs), we have already planted 130k trees in Madagascar, Kenya, and France. We achieve this by donating part of our game revenues to NGOs working directly in the field.
What are the key social or environmental impacts of your project?
My Lovely Planet addresses significant global issues:
- Poverty and Hunger: We are dedicated to helping 625 million poor people in rural areas escape poverty and hunger through agroforestry. This aligns with the United Nations Sustainable Development Goals (SDGs) of No Poverty and Zero Hunger.
- Climate Action and Biodiversity: We aim to plant 10 billion trees, capturing 250 million tons of CO2 annually, and restore 100 million hectares of forest. This contributes to the SDGs of Climate Action and Life on Land.
Our agroforestry projects not only restore natural forests but also provide local populations with food, income, and improved soil fertility. This holistic approach transforms lives and ecosystems.
Can you explain how agroforestry contributes to your mission and impacts?
Agroforestry is at the heart of our reforestation strategy. It involves integrating trees into farmland, which offers multiple benefits:
- Food Security: Trees provide fruits, nuts, and other products that improve diets and generate income for local communities.
- Economic Opportunities: Agroforestry offers diverse revenue sources, including high-value fruits, medicinal plants, and timber, which boost farmers' incomes.
- Environmental Restoration: Planting a mix of local and fruit trees enhances biodiversity, restores natural habitats, and improves soil health.
Agroforestry directly addresses the challenges faced by rural communities, helping them escape poverty and hunger while contributing to climate action and biodiversity.
How do you implement agroforestry projects effectively and sustainably?
We partner with NGOs to train farmers in Climate-Smart Agriculture (CSA) agroforestry practices. Here’s how we ensure sustainable and impactful agroforestry projects:
- Training and Education: Farmers are trained in sustainable agroforestry practices.
- Provision of Resources: We provide tools and local species plants for the farmers to start their projects.
- Comprehensive Support: Initial investments cover tools, plants, training, and the first years of development until the first harvest.
Agroforestry projects create sustainable ecosystems and long-term benefits for the farmers and their communities. Studies show that with just 80 trees, a household of five can generate an annual income of $1,236 and have plenty of food to live on.
How do you measure the impact of your project?
We measure our impact by the number of trees planted. To date, we have planted 137,033 trees in Madagascar, Kenya, and France. Each tree is certified and accounted for, ensuring transparency and credibility.
Can you share a story about how My Lovely Planet has positively impacted someone’s life or a community?
Our Instagram page features numerous stories showcasing our impact in Madagascar.
What cool tech does My Lovely Planet use to power its magic?
My Lovely Planet is a Web3, free-to-play, casual mobile game available on both the Play Store and the App Store. By transforming virtual actions into real-life impact, we ensure every player's engagement contributes directly to environmental and social causes.
What are the standout features or awesome innovations that make My Lovely Planet unique?
The unique aspect of My Lovely Planet is its ability to transform virtual actions into real-world impact. Players' in-game activities directly result in planting trees, which contributes to environmental restoration and social upliftment.
What have been the biggest twists and turns in My Lovely Planet’s journey so far, and what exciting opportunities and launches can we expect in the next year?
Our journey has been marked by significant milestones:
- Raised $4 million with business angels, KOLs, and partners.
- Recruited top talent, including several directors from Candy Crush and Royal Match.
- Amassed 750k followers on Instagram.
- Successfully launched our token, My Lovely Coin ($MLC).
In the next 12 months, we plan to:
- Soft Launch: Released the first version of the game with 60 levels on June 20, 2024.
- 500 Levels: Expand to 500 levels by summer 2024.
- Hard Launch: Ready for scaling in October 2024.
- In-Game Token: Introduce $MLC tokens in the game by December 2024.
- Volume and More CEX: Aim for 1 million players accessing $MLC in 2025.
- Publishing More Games: Develop and publish more games by 2025-2026.
Why did you choose to join the Blockchain for Good Alliance, and how have you benefited from it?
Joining the Blockchain for Good Alliance aligns with our mission to use technology for positive social impact. We hope to find new partners like Solana and Aptos and be listed on new CEX like Bybit. The BGA network provides us with valuable connections and increased visibility.
What advice would you give to someone looking to start their own blockchain project for social good?
Go on the field and talk to the people you seek to help. Understanding their needs and challenges is crucial for developing impactful solutions.
How can others get involved or support your mission?
Support us by following and engaging with us on social media:
Join My Lovely Planet and be part of a gaming revolution that makes the world a better place!
Follow Blockchain for Good Alliance for more inspiring stories of blockchain creating positive change.